Review: Everyday Minerals
- Company name: Everyday Minerals
- Presence: online storefront only
- Products: eyeshadows, blush, face powders, foundation, brushes, lip colors
- High points: inexpensive; I like the jars the use for their "big" size blushes and face powders
- Low points: limited color range; low pigmentation levels/most colors extremely sheer; new-formula products / formulations sent out with old-formula labels / ingredients list (details)
- Manufactured in-house or resold: mixture (brushes resold; other products' source unknown/unconfirmed)
Everyday Minerals sells foundation, blush, color correctors, face colors and glow powders, bronzers, eyeshadows, eyeliners, lip colors, and brushes. Their loose-powder shadows and blushes are about on par with Ulta's loose-powder mineral makeup, in terms of pigmentation and adhesion. They also, as of early 2010, have a distinct site design and visual branding which garners mixed reviews. Additionally, some folks have had severe reactions to Everyday Minerals' products (EDM-relevant details further down the page, beneath the blue "why is this 'may contain' business so important to me?" text, YouTube video from a makeup artist and former EDM 'ambassador'). I am fortunate enough to have no skin sensitivity problems nor immune system problems, so have not personally experienced much in the way of rashes, breakouts, or other skin irritations while using Everyday Minerals' products...though I have had some minor problems with a few things, including one rather memorable instance.
I started buying from Everyday Minerals back in early 2008. I bought about four eyeshadows, and got several samples of their blushes and foundations. I tried six foundations, but was not happy with the color matches, consistency, or coverage - so I kept looking, and eventually found my foundation from another vendor. Everyday Minerals had inexpensive shadows, though, as well as a very good try-me-free program and a customizable "super kit" that allowed one to purchase a large number of samples for a lowered price. I placed another order in late 2009 for their mint color corrector and several more eyeshadows, and eventually ordered more of the eyeshadows in their mini size - a 10-gram jar, holding approximately 2.5 grams of product. I experienced no skin irritation, and was unaware of the upheavals going on among the EDM fanbase (I hadn't really frequented the now-deleted EDM customer forum - some information about what happened to it - but shortly after I placed my November 2009 order, the customizable super-kit was discontinued, their try-me-free program was aggressively streamlined, and the forum was deleted). By this time, I had about 12 fullsize eyeshadows, three blushes, and had started using (and was pleased with) the mint color corrector. I had absolutely no reactions to any of my products; but again, I'm fortunate enough not to have extreme chemical sensitivities, skin irritation issues, or even allergies (except to bee stings), so I'm not entirely surprised. I placed some orders with Everyday Minerals this past month with the intention of making "one last stop", buying as many of their eyeshadows in the being-phased-out mini size as possible (because I really prefer all my jar sizes to be matchy-matchy [I know, I'm weird]) and buying a few more of their blushes - because they looked kind of pretty, and because if Everyday Minerals changed the formulas once before and kind of forgot to tell their customer base, they might do it again. At any rate, this was my final pass through Everyday Minerals. I like the products that I got, but will not be buying from them for several reasons. I would also urge anyone else thinking of buying from Everyday Minerals to carefully check EDM's current list of ingredients, especially if you have any known allergies or chemical sensitivities.
