Milani Cosmetics’ Bold Color Statement Matte Lipstick in I Am Powerful review with swatches and photos

Posted on Thursday, at bought • 607 views

  • Manufacturer: Milani Cosmetics
  • Availability: part of the Bold Color Statement lipstick collection
  • Description: vivid plum satin
  • Cost/Amount: USD$5.99 for 0.14 ounces / 3.97 grams
  • Would you purchase again: no
Milani Cosmetics’ Bold Color Statement Matte Lipstick in I Am Powerful

A plum-red that I kind of wish was a bit more pigmented. I have other lipsticks in this shade - some more pigmented, some more sheer - and while it is possible to layer this one until I get the color intensity that I prefer, that doesn’t stay for very long. Milani’s Color Statement Lipsticks vary in terms of how much color payoff they have, even if they all work better for me than CoverGirl’s lipsticks (which I’ve just outright stopped trying after one too many disappointments.) Not all of these Bold Color Statement shades have this quasi-opacity issue.

Photos that show how the product actually performs...! See how I create my swatches

A montage of three images: top left, close-up of the lip color in the tube; top right, the color applied over bare skin, to better show the shade; and below, the color applied to the lips.

There are three purplish shades in the Bold Color Statement line: I Am Powerful is a cooler, deeper purple; I Am Cool is slightly lighter and brighter. I wanted this slightly warm, medium-bright shade, and I do like it. I just wish it displayed a little more “oomph” without layering.

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