It looks almost mauve in the tube, but definitely applies as a light pink. It's somewhat similar to MAC's Helium, but unlike that shade, High Shine Ice is not discontinued. The High Shine colors also cost quite a bit more per ounce than the MAC pigments, though. (And…what silly ninny came up with that applicator? It's dreadful! I know I complain about it just about every time I review a high-shine color from BE…but, seriously. That applicator is just hideous. Very broad, doesn't apply too smoothly, comes in contact with your eyelids and then is stored right down in the product… A mistake on so, so, so many levels.) This color is okay, but nothing breathtakingly unique. If you want to try the High Shine colors, I suggest starting with something like Rose Gold or Electric.

Photos that show how the product actually performs...! See how I create my swatches

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