Would you purchase again: yes - but only from etailers, because the tubes aren't sealed
Similar shades: Morgana Cryptoria's Azalea (suspected - same base color as Azalea Blue, but no blue flash)
This is a slightly warmer, slightly shimmerier version of NYX's Chloe. Either because of the formula, or because of intent, it's easy to apply this lightly enough to get a hint of color without having too much magenta.
Like all of the Round Lipsticks, this won't last too long without most of the color coming off. Then again…if you blot heavily, some of the color will remain behind (almost like a faint stain) and that will be less noticeable as it wears off. You'll still need to reapply throughout the day, but you may need to re-apply less frequently.