Would you purchase again: yes - but only from etailers, because the tubes aren't sealed
I don't know if it's NYX, or my color perception, or some other factor...but it seems like a lot of NYX lip colors whose names suggest a deep or vampy red, have an almost hot-pink tinge. Instead of this being what I think of as a "pinup" red, the color looks like a slightly more grown up shade of fuchsia. It applies smoothly, has a light grapeseed scent, and doesn't dry my lips out. The color also tends to stay in place for a few hours - par for the course, for the NYX Black Label lipsticks that I've tried. The color payoff is pretty rich without having to go over my lips two and three times - another point in this line's factor. I really do wish I knew how to find a softer red that is either neutral or has blue undertones...but doesn't look magentoid!