Not as purple as it appears…while people have worked to vamp it up, or applied it over a darker lipstick to get a true purple lip, I like wearing this just as it is. It's a good color for me, and blotted, it's a medium-deep magenta that is just barely outside of “office safe” without being a vivid violet. The color does stain, as well, so while the gloss finish fades away fairly fast, it does leave color behind. I'm glad I picked up two of these, because - a bit surprisingly - I really like this color.

Photos that show how the product actually performs...! See how I create my swatches

I would not be at all unhappy to see this added to the regular lineup. I like it better than Lady and the Vamp, which shows up more wine-y and probably looks on warm-toned folks like Senorita looks on me: deeper color but not vampy, and just enough to be worn in, say, metro areas in the Midwest without getting too many odd looks.

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or look at other entries tagged with Brand: Wet n Wild, cool, creme, discontinued, format: pencil, limited edition, lip color, purple, season: Autumn

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