Colourpop’s BFF Volumizing Mascara in Purple Prose review and photos

Posted on Sunday, at bought • 157 views

  • Manufacturer: Colourpop
  • Availability: part of the BFF Mascara collection
  • Color Range: medium bright violet
  • Cost/Amount: USD$8.00 for .24 ounces / 7 grams
  • Would you purchase again: yes
Colourpop’s BFF Volumizing Mascara in Purple Prose

I like this color depth! It’s not a super-bright purple, but it’s not so deep that it may as well be black, either. The formula is thicker and somewhat paste-like, so you easily end up with spider-leg lashes rather than a smoothly-coated color. The BFF mascaras are not waterproof on their own, so if you want this one to last all day, it really does need a sealant or a waterproofing top coat. Despite the formula issues, I love that Colourpop released these. It’s so excellent to get something that gives you a bright pop of color (if that’s what you want, and many days that’s exactly what I want) rather than something that’s more of a black-with-tints-of-color.

Photos that show how the product actually performs...! See how I create my swatches

A montage of three images: top left, close-up of the eyeshadow in the pot; top right, the eyeshadow mixed with water and applied to bare skin; bottom left, the eyeshadow applied dry over primer. Curled lashes with two coats of Colourpop's BFF Mascara in Purple Prose - viewed directly face-on. The tube of Colourpop's BFF Mascara in Purple Prose with the brush lying crosswise on the mouth of the tube. Close-up detail of the wand for Colourpop's BFF Mascara in Purple Prose, showing the twisted-helix profile.

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