ColourPop’s BFF Volumizing Mascara in Pink Inc. review with photos

Posted on Friday, at bought • 924 views

  • Manufacturer: ColourPop
  • Availability: part of the BFF Mascara collection
  • Description: medium-deep rose creme
  • Cost/Amount: USD$8.00 for .24 ounces / 7 grams
  • Would you purchase again: yes
All of the entries for the year 2020 were completed before March 2020. Most items were bought in, or before, 2019. And so, despite the pandemic where buying makeup is definitely a lower priority, I'm still publishing these posts.
ColourPop’s BFF Volumizing Mascara in Pink Inc.

Like all of the BFF mascaras, this has some texture issues. It’s a little thinner than some of them, so it doesn’t clump up as badly as some (like Yellow Goodbye) but it does flake fairly easily unless you use a waterproofing top coat over it. (I haven’t tried this yet, but I want to see if spraying Blue Marble SELR onto a brush, then moving that brush over the lashes, will work to seal the mascara…or even make it last a little bit longer.)

This was one of the original shades released as part of the BFF Mascara line. I love the color - it’s a pink without being pastel, and it’s visibly different from the red BFF mascaras.

Photos that show how the product actually performs...! See how I create my swatches

The tube of Colourpop's BFF Volumizing Mascara in Pink Inc., with the wand across the mouth of the tube. Curled lashes with two coats of ColourPop's BFF Volumizing Mascara in Pink Inc. - viewed directly face-on. The tube of ColourPop's BFF Volumizing Mascara in Pink Inc. with the brush lying crosswise on the mouth of the tube. Close-up detail of the wand for ColourPop's BFF Volumizing Mascara in Pink Inc., showing the helix-twist brush.

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