Availability: available at drugstores, all-in-one stores (Fred Meyer, Kohl's, Target, et cetera), etailers
Contains: 24 eyeshadows
Cost/Amount: USD$7.99 for 0.12 ounces/3.4 grams (though price varies by store)
Would you purchase again: yes
L’Oréal’s cream-to-powder shadows that looked a lot like the “semi-loose formula” shadows available from many indie vendors. These shadows are compact, pigmented, and don’t act quite like most pressed shadows. Despite L’Oréal’s instructions to “sweep across lid” for the application, I’ve always gotten better results from patting the color into place, then sweeping over that to smooth the shadow out. They don’t blend as easily as some powder shadows, which probably throws people. They do last quite a while, though those of us with oily or hooded lids will be happiest if we use an eyeshadow primer.
There was an initial release of about a dozen colors, followed by the occasional new color introduction here and there, and some small LE collections that included some 24HR Eyeshadows and some other mini-collections that added to the regular lineup. These shadows were released in Canada and the UK with slightly different names and a few different colors, which sent folks into a collector-frenzy.
This collection contained:
Always Pearly Pink
Blinged and Brilliant (2013 Limited Edition Diamond collection)
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