Urban Decay’s 24-7 Eye Pencil in Electric

Posted on Saturday, at bought • 179 views

  • Manufacturer: Urban Decay
  • Availability: part of the 24/7 Glide On Eye Pencil collection
  • Color Range: bright metallic aqua shimmer
  • Cost/Amount: USD$19 for 0.04 ounces / 1.2 grams
  • Would you purchase again: yes
  • Similar shades: NYX Cosmetics' Electric Blue; Sephora's Summer Cruise
Urban Decay’s 24-7 Eye Pencil in Electric

Many (okay, almost all) eyeliner collections contain a variant of this shade. I know that, as much as I love the color, it doesn't look all that great on me. So why do I keep buying it?

Urban Decay seems to have a 50% success rating with metallic-finish pencils, in that either the coverage is really solid, or it's a bit on the patchy side. Electric goes on easily enough, but not evenly. When I try to smudge this out, the product tends to all move, rather than truly smudging. It also is the exact same shade and finish as NYX's Electric Blue eye pencil, and as Sephora's Summer Cruise eyeliner pencil, both of which cost less than this one, unless you manage to get this in a kit.

Photos that show how the product actually performs...! See how I create my swatches

A montage of three images: top left, close-up of the eyeliner tube or pencil barrel; top right, the eyeliner applied over bare skin, to better show the shade and properties; and below, the eyeliner applied on the eyelid at the lash line.

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