This line was announced as “discontinued” in spring 2010, with the intention to bring back a more limited range of Pure Rouges at a later date…then the company closure was announced in June 2010.
In 2009, BE and Sephora inked a deal that would make all new buxom products exclusive to Sephora. Shortly after that, the former QVC-exclusive buxom colors began showing up at Sephora stores, and the other buxom products (lip balm, eyeliner, lip pencil, buxom mascara) followed. The line was culled in 2011, with...
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