When I noticed that Jordana had added a primer to their lineup, I was interested to try it out. I’ve tried several drugstore-line primers. Not all of them worked for me, but my favorite is by Wet n Wild. It’s the non-Fergie version of their eyeshadow primer, and it holds my shadows in place as well as UDPP does. Jordana’s eye primer costs less for nearly the same amount of product…and while it doesn’t work quite as well as Wet n Wild, it’s very, very close in terms of performance.

Photos that show how the product actually performs...! See how I create my swatches

Both come in flexible-sided tubes with a long, pointed nozzle and a screw cap. The Wet n Wild primer cap is flattened so that the product can easily stand up on a countertop, while the Jordana cap and tube must lay down on a counter or drawer, or be held up by container walls.

The primers themselves look very similar, both in texture and color. The Wet n Wild primer looking a little whiter, a little brighter. The shade difference is barely discernable on my skin when they’re sheered out (as they would be for actual application), but if you have very visible or deeper skintones, the WnW version may brighten the lid a little more, or be a little more ashy. When applied similarly - for me, using my fingertip to evenly smooth the primer over my entire eyelid - they each take about 30 seconds to cure thoroughly.

I applied Wet n Wild to one eyelid, and the Jordana primer to the other. After a minute (time enough to apply my green color corrector to my face), I applied the same dry loose-powder eyeshadow to each lid, and went on about my day. There was no visible creasing or fading on either lid after one, four, or six hours. At eight hours I thought I saw a little pre-creasing on the Jordana eyelid compared to Wet n Wild, but I couldn’t be sure. At ten hours, the Jordana shadow had a tiny line running through the center of the lid, barely noticeable unless under bright light and when I knew what to look for. The Wet n Wild lid had no visible creasing. I left the eye makeup on for another hour, but didn’t see much change to either eyelid. I had started the day late and was getting ready for bed, so took my makeup off…but I at least got proof that someone with oily and hooded eyelids can get eight hours’ confirmed solid wear, potentially ten hours, out of Jordana’s Made to Last primer.

I haven’t seen Jordana’s primer available in too many stores, but it’s available from their website. As with the Wet n Wild primer, you should not stockpile this stuff, sinc after long enough in the tube, it separates and is not easy to remix. Shipping is free for orders over USD$25, so if you find enough other items, you can avoid the shipping charge. Jordana only ships within North America - no international shipping at this point.

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