I initially got interested in these from GlitterGeek’s love for Soft Rose. I checked out the line at my local store, and got a few lipsticks…then later, when they were on sale, a few more. The line added some more colors in late fall 2010.

The lipsticks are very creamy, and apply lightly with one stroke. You can build coverage, but generally I find that one stroke lays down enough product for my preferences - though with the lighter shades like Baby Pink or Soft Nude, I had to use shorter strokes and go over twice or thrice to get the coverage I wanted. If you prefer bolder, more vivid colors, you may find that you have to use two strokes/coats to get your preferred color level. A few of the shades have a very faint shimmer to them, but most are straight cremes. The ad copy claims that these are “weightless” color - and when I applied them, I saw the color but didn’t feel anything “extra” on my lips. (I’m highly texture-sensitive. I can’t wear most lip glosses because they feel heavy and thick.)

This collection contained:

• Baby Pink — soft ballerina pink shimmer
• Blush — pink-mauve creme
• Candy Pink
• Carnation — bright medium cool pink creme
• Cherry Ice
• Chocolate
• Coral
• Crimson
• Fuchsia
• Hazelnut — medium mocha-brown creme
• Lilac — medium mauve-lilac creme
• Mauve — soft mauve creme
• Peach — muted coral-red creme
• Plum —
• Raspberry — medium berry-red creme
• Rosy Nude — deep dusty rose creme
• Soft Nude — light peach-tan creme
• Soft Rose — medium-deep dusty rose creme
• True Red — bold vivid apple-red creme

The packaging is on the nicer side for drugstore lipsticks, with the diamond / faux-quilting pattern on two sides. An approximation of the color is on top of the cap, with the actual color name and number on a sticker on the bottom of the tube. The lipstick has the company name stamped into it. The color range started small but respectable, and is slowly growing. The most vivid colors I've tried are Carnation and Raspberry. The brightest shades I've tried are Carnation and True Red. Crimson and Plum look like they might also be deeper, richer colors, but I haven't tried those...and none of the drugstores I've been to have formal samplers of any of these lipsticks. (They'll probably have *informal* samplers, with the new packaging. Can you tell that I think that this was a supremely poor decision on Revlon's part? Yeah. I do.)

When I first bought these lipsticks, the tube had a sticker along its side (over both the base and the cap), and the whole thing was outer-sealed in plastic. This very nicely ensured that the lipstick you bought had not been used as a tester. (Some drugstore lipsticks aren't sealed...and for that reason I'm a bit leery of trying them.) In fall 2010, when the new colors came out, the packaging had changed: the plastic was gone, and only the side-label remained. I tried one of my unopened lipsticks, and was able to pull back the side label and put it right back down a few times before it was noticeably looking worn. This doesn't make me feel all that comfortable about buying new colors from this line, even though I've been relatively pleased with its coverage and price.

Another detail - not visible here, but in the invidual color writeups - is that the company's name is stamped into the side of the lipstick, similar to how the Hello Kitty face was stamped into the side of MAC's Hello Kitty collection lipsticks. To some, this extra attention to detail helps the product seem a bit more luxe. Personally, I'd rather they didn't go to the expense of stamping the name into the side of the lipstick, and give us the outer plastic heat-seal back.

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